About Me

My name is Joe Bath. I’m a qualified* nutritional therapist and regular blogger on all things connected to plant-based nutrition. I thrive on a so-called “non-SOS WFPB Diet” – that’s an abbreviation for wholefood plant-based diet containing no added sugar, oil or salt.

I’m delighted to introduce you to the only proven diet that can reverse heart disease and offer optimal nutrition.

My Story

In my own words…

I have always been interested in nutrition and health, having been a vegetarian off and on for many years. Like many people, I slipped back into eating animal products and processed foods from time to time for the usual two reasons: firstly, pressure from family and friends and, secondly, absorbing the ubiquitous message that is constantly and repeatedly hammered into our consciousness that “moderation in all things” is a good thing. I have learned that this is simply not true. For me, it appears similar to advising a smoker who wants to quit that they should just have a couple of cigarettes a day rather than quitting completely. Or advising an alcoholic that they should simply drink one glass of wine a day.

And my implication that diet is some form of addiction is not accidental. In fact, I am increasingly of the opinion that kicking the addiction to the Standard American Diet (SAD) is actually as difficult or possibly more difficult than quitting cigarettes and alcohol for those who wish to do so.

For this reason, I made a personal decision to go “cold turkey” and start my WFPB journey at full speed. Has it worked? Emphatically YES! I have reached my optimum weight and shape for the first time in my adult life; I have boundless energy and positivity; sports injuries heal more quickly; old arthritic aches and pains have disappeared; my pre-diabetic blood pressure has turned into regular blood pressure readings of around 105/60 with a pulse of around 50 BPM; I can concentrate better; my depressive mood swings are a thing of the past. I could go on and on.

And these are results that I am seeing daily in my clients, and in those family and friends who have also adopted this wholistic approach. and there is a very good reason why this is called “wholistic”  – because it appears to positively affect the “whole” person in ways that we are still trying to understand but, in the meantime, are able to fully enjoy.

I have learned that nutrition is a “zero-sum” affair. Whenever one unhealthy food item goes into your mouth it means that another more healthy food item didn’t. And it is the cumulative effect of this, meal after meal, day after day, year after year that leads inexorably to the near-epidemic diet-related health issues that are starting to bring our hospitals to a standstill.

My hope and expectation is that, because of personally adopting and supporting others to adopt a wholistic WFPB diet and lifestyle, I and they will not add to the hospital waiting lists…

* Qualifications include BA (Hons) Durham University, PGCE Cambridge University, TEFL, Higher International Diploma (Nutrition), Plant-Based Nutrition Certificate (T. Colin Campbell Centre for Nutrition Studies, Cornell University, USA), AFN Levels 3&4, Diploma in Anatomy & Physiology, Diploma in Vegetarian & Vegan Nutrition, Diploma in Advanced Nutrition, Diploma in Nutrition for the 50+, Diploma in Child & Adolescent Nutrition, Diploma in Holistic Nutrition, Certificate in Vegan & Vegetarian Cooking Made Easy, Certificate in Diet Plan:Become Your Own Nutritionist, Open University Participation Certificates in Proteins, General Principles of Cellular Communication, Obesity: Balanced Diets & Treatment, Nutrition: Vitamins & Minerals.  Nutrition Certificates.

If you want a no-obligation informal chat, email me at joe@wholefoodplantbaseddiet.com. You can also call me on 0044 1642 805114 or 0044 20 81338780.

I look forward to hearing from you and helping you transition to a WFPB diet and, thereby, to take back control of your own health.